No “Shine” With Female Yahoo!

“Madonna is back!” It is the top news of Yahoo!Shine, new section in Yahoo which is assumed to be just for women.
Shine’s Editor says: “You can count on us to bring attitude and personality, and find humor in almost every topic we cover, whether it’s a post on men who wear skinny jeans, how you can get back into your skinny jeans, or whether you’ll be taken seriously if you wear jeans to work.”

Well, jeans, then?

At the time i read the news of Yahoo!Shine, i had no idea about it. Discussing women in a “separated” space doesnt make me very excited. I do not like borders. That’s why i can not understand feminism.

I always believe that a woman should be considered as a human. With her especial abilities and potentials. When there is a humanistic look toward women, no need to make a separated space -for example- in Yahoo site for them. For their issues have to be discussed, the same place as men’s issues.

But it does not mean i was not curious about it. The monday they announced the new section, i jumped on Yahoo site to see what this new especial space will bring for women. And unfortunately it didn’t gratify my desires.

The first point, Yahoo!Shine doesnt have any real content. The massive font also looks unprofessional, and doesnt please eyes. They (rarely) use these kind of tricks in newspapers to compensate for lack of content.

It does not seem that Shine offers anything new, not already available on sites like MSN. I personally assume most of these articles on sites like Yahoo! and MSN are to drive ad sales. I felt i am not really that person who come back and check it again.

It happens that i listen to different kinds of music, but i also believe a singer like Madonna or Britney Spears can not be a role model for women, nor is fashion and beauty women’s major concern. Maybe about parenting and working, i could still count on Shine as a source. But after checking out the articles, i realized that i can get many more usefull information from other sites like parents.com.

Women want a space to deal with their mind for making a better world. Around the world, Women see ugly, frightening faces which oppose humanity. She sees that they are in contra­diction to the spiritual, the rational, the human. They are against women and the human reverence of women.

I dont say the one who can do something and play an active role for women, is the traditional woman who is asleep in her quiet, tame, ancient mould but nor is it the new woman who is a modern doll who allows herself be used by the marketing machines and be sexually exploited to attract the men buyers.

Today’s Women neither want to remain as this, nor become that. They can not surrender themselves to whatever was and is, without their own will and choice playing a role.

I realized that Yahoo!Shine doesnt do anything new for women. Shine assumes women as some mindless creatures, without sensitivities, with­out knowledge, without pain and without understanding.

It humiliates women as people who are just concerned about fashion, beauty, sex, money and diet. Women are supposed not to be engaged with serious issues in the society and based on Shine, they “shine” just when they follow those “nominated” subjecs.

It makes Shine like gossip sites. It is not getting any play on Yahoo’s main site either. And i think the editor should look back and try to fill his/her page with something which deal with shining “brainy” women.